Zakat and Sadaqah appeal

Status covers ads that delivered in the last 30 days plus the ads currently set up in the campaign. Meta's ad review rejection reasons and Account Quality restrictions are not in the data feed, so check those in Ads Manager and Account Quality.

Scorecard

Daily trend

Spend (bars) against donations and landing page views (lines).

Funnel

Ad sets

Selected range.

Creatives

Selected range, ad names combined across ad sets.

Creative engagement

Hook rate = 3-second views / impressions. Hold rate = ThruPlays / 3-second views. Completion is a share of video plays. Video metrics show "-" on image ads.

Countries

Always campaign to date (the country split has no daily breakdown).