Australia for UNHCRPerformance dashboard
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Australia for UNHCR
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Meta Ads · Campaign report

Zakat and Sadaqah appeal

Scorecard

Budget and pacing

Weekly performance

Monthly performance

Daily trend

Spend (bars) against donations and landing page views (lines).

Funnel

Creatives

Creative engagement

Hook rate = 3-second views / impressions. Hold rate = ThruPlays / 3-second views. Completion is a share of video plays. Video metrics show "-" on image ads.

Account and delivery health

All clear

Status covers ads that delivered in the last 30 days plus the ads currently set up in the campaign. Meta's ad review rejection reasons and Account Quality restrictions are not in the data feed, so check those in Ads Manager and Account Quality.